In today’s digital world, online competition is increasing rapidly in almost every industry. This broad exposure is causing businesses to identify which companies they are competing against. That’s why we recommend starting with the competitor site analysis.
If you are wondering why your competitors are outranking you, or you want to do competitors’ site analysis, this article is for you.
Following are the tools which make it easy to search the web for competitor information from which you can learn a lot about your competitors and their marketing strategies:
SimilarWeb helps you to learn which advertising channels your competitors are using and how much traffic they are getting. This excellent data mining and site analysis tool provides you with pervasive information on different sites and a comprehensive summary of your competitor’s website marketing strategies.
Following are some of the variables that you can analyse with SimilarWeb:
- Approximated monthly visitors
- Interests of the audience
- Top referring sites
- The average time on a website
- Website’s bounce rate
- Average page views per visit
- Compare website traffic statistics
- Estimation of overall traffic from various social media platforms
- Percentage of traffic from different channels
- Pictures under use for advertisements
- Keywords used to drive organic search traffic
- Keywords used to drive paid search traffic.
You do not have to pay to use SimilarWeb, but you will receive a minimal amount of data if not a premium member. You will get only five results per website variable that you are analysing. For example, you will see only five top referring sites.
If you want to see a detailed analysis of a site, you have to pay for it. SimilarWeb’s Enterprise Plan provides three years of data, unlimited results for each website variable, and nearly 250 industry categories.
SEMrush is an all-round site analysis tool that does not oblige a large budget. It is one of the best tools used to keep an eye on competitors’ display advertising and Search Engine Marketing (SEM) strategies.
The most prevalent motive behind the use of SEMrush among Digital Marketers is that it helps to track the performance of their website as well as their competitors’ websites in the organic search results.
With SEMrush, you can receive the following metrics within seconds:
- Pre-eminent competitors.
- The volume of traffic from organic and paid search.
- Dofollow and Nofollow backlinks.
- Overview of how search volume trends change over time.
- Ranking keywords of your competitors’ site.
Just like SimilarWeb, SEMrush does not charge you anything. But you will get only five data points per website variable that you are analysing. If you are willing to pay $99.95 a month for a pro membership, you will get up to 3,000 reports per day, 10,000 results per report and manage up to 500 keywords across five different projects.
And if you want to pay $99.95 a month for a pro membership, you will get up to 10,000 results per report, 3,000 reports a day, and manage 500 keywords across five different projects.
Alexa is an Amazon company with a glorious history of providing deep analytical insights to optimise and analyse businesses on the web. It is one of the oldest site analysis tools available, but still an excellent competitive choice for companies with limited budgets.
Alexa provides robust regional information so you can see where your competitors are marketing. Although, it does offer detailed information concerning the regions from which visitors are coming, the keywords which are used to drive organic traffic, and also the top referring sites. So you have to pay more for advanced plans so you can get information about the keywords your competitors are using to get paid search traffic.
Moz is a competitive analysis tool designed to monitor SEO, social marketing campaigns, as well as content marketing campaigns. You can also utilise it for:
- Site audits
- Site Rank tracking
- Keyword research
- Backlink analysis
By subscribing to Moz Pro, you can not only crawl your competitors’ websites, but you can also crawl and audit your site to hunt for issues that need to be fixed. (For example, broken links, duplicate content on the web, and missing buttons or page elements)
Furthermore, their Crawl Alerts feature will notify you about new problems of your site while digging through every corner to find them and show you how to fix them.
Moz provides a 30-Day free trial, and after that, their premium plan starts from $99 per month. Their premium plan lets you track five campaigns, which can include up to 5,000 backlink analysis, 300 keywords, and 100,000 web pages. Like various other tools mentioned above, if you require more statistics, you have to pay more for much-advanced plans.
Ahrefs is one of the most prevalent SEO analytics tools designed to study social metrics, perform SEO audits, and analyse competitor’s content marketing strategies.
It is most suitable for analysing the performance of different SEO strategies. Furthermore, it gives you an in-depth look at backlink patterns, which can help you study, imitate and exceed your competitors’ offsite SEO endeavours. Following are some of the different metrics that you can analyse with Ahrefs:
- Total pages crawled
- Total referring backlinks
- Broken backlinks on your website
- Amount of backlinks from domains like .edu, .gov, .com, .org and .net
- Disruption between Dofollow, Nofollow links, text and image links
- Referring IPs
- Regions that most referring domains originate from
- Most prevailing anchor phrases and content on the website
You can test Ahrefs for only $7. But if you want to get detailed reports on your competitors’ SEO campaigns, then Ahrefs’ basic plans charge you $99 a month, allowing you to get up to five million data rows.
P.S: All these competitive analysis tools have various features, so it is rational to give a few of them a try as you learn to administer the most extensive site analysis of your competitors.